Dental Marketing in a Digitally Driven World
May 12, 2021
Today people engage and learn information differently than they did before this millennium. Digital platforms and information sources have soared in popularity, taking the place of newspaper ads and bulletin boards. With the internet as close to you as a smartphone, traditional informational sources have become less dominant. While traditional marketing still has a place in the world, marketing tactics and strategies are not stagnant and evolve over time which has currently resulted in a new industry landscape – digital marketing. Digital communication platforms have blurred the lines between marketing, advertising, and PR, which were once separate fields. This is a positive thing! With these three fields fusing together through digital marketing, one specialized agency can provide the client with comprehensive marketing campaigns.
According to a Pew Research Center survey held in 2020, 86% of adults in the United States search for information on digital devices. Of this percentage, the top two ways of obtaining information are through search engines like Google and social media. Without a strong online presence or active participation in digital marketing, you may be missing 86% of your potential patients.
With so many turning to digital platforms for information, the importance of ensuring a positive patient experience is at an all-time high. A strong virtual presence and positive reviews from patients on platforms like Google or Yelp are key to gaining their trust, helping them to make a data-driven decision to choose your dental office.
Cypress Marketing & Consulting understands that digital marketing is new and just like many traditional marketing companies, dentists don’t have the time to learn an entirely new field. With our proven digital marketing strategies, we can elevate your practice to meet the new standards set by the digital age. Let us provide your business with high virtual visibility and credibility, bridging the gap between digital marketing and great dentistry.
Benefits of Digital Marketing:
- Can directly target your audience
- Easily measurable, so you can see analytics and results in real-time
- Can make the necessary revisions immediately to optimize campaigns
- Greatly improves conversion rate
- Reaches your audience at the beginning of their buying journey and engage with them through every step
- Increased customer loyalty through frequent communications
- Gain brand credibility
- Your practice’s personality can shine through
- Easily customizable
- Can use multiple tools at once