This is your year! Here are our 5 tips on how to make 2022 the best year your practice has had yet.
Build Up Your Brand
With the rise of social media and digital marketing, your practice’s brand has never been more important. A brand is more than just a logo design or icon – it’s your culture, your tone, your messaging, your colors, your space’s style (modern, glamorous, traditional, etc), and your identity.
Your practice’s identity and brand are one and the same: they dictate how you’re being seen — and known — by your target audiences. With great branding, you can establish yourself as a dental authority in your area and attract loyal patients and team members.
Consider some of the most well-known brands: Adidas, McDonald’s, and Tesla, to name a few. They all have distinct and distinctive brands. You may not be aiming for global dominance (yet), but spend some time building up your brand and watch how your practice transforms into the Tesla of dentistry.
Reinvent Your Online Presence
Your social media profiles or website will most likely be the first location where potential patients or team members learn about your practice. What they see there will either pique their interest and entice them to learn more, or it will turn them away. You’re putting your practice at a tremendous disadvantage and missing out on many opportunities if your web presence is lacking.
The best online presence for your practice is one that emphasizes excellent customer service. Potential patients can easily navigate to the information they need and grasp what you do and the value of what you have to offer. It includes your social profiles, social posts, website, web navigation, web copy, blogs, emails, and all other online information.
Reinvest in Your Team
Reinvest in your team by focusing on their development this year. Do you know what each of their goals professionally and personally is? By investing in your team, they’ll take the investment you make in them and reinvest it in the practice, creating a strong culture and a more efficient practice overall. Here are some ways you can focus on team development:
- Offer to pay for continuing education courses.
- Develop your departmental heads into team leaders rather than “bosses.”
- Cross-train all of your team members so that they can learn skills and better support each other.
- Emphasize soft skills by learning together and doing team-building activities like book clubs.
Start a Monthly Newsletter
A newsletter is a cost-effective way to create relationships and stay in touch with patients on a regular basis. In them, you can include fun team activities, continued education your staff is doing, new technology purchased, current specials you’re running, dental news and updates, as well as other pertinent information. Newsletters provide you with the opportunity to demonstrate your industry expertise and your fun culture and help stay at the top of your patient’s mind – which will result in more repeat visits, more regular dental cleanings, and more patient referrals.
Delegate Tasks You’re Over Having to Accomplish
Your company is your baby, and I’m sure you feel like no one knows how to look after it better than you. Trust me, we get it, but if you want your company to develop, you need to start entrusting certain jobs to your team members. Delegating is vital if you want to have time to think about new strategies to build your firm. Make sure your staff is properly trained to manage whatever task you’ve assigned to it and put your faith in them to complete it. It relieves some of your stress and instills a sense of duty and ownership in your staff.
Our team here at Cypress believes in the continually growing success of your practice – and we want to support you in any way we can. Our team can help you build up your brand, reinvent your online presence through social media management or website design, and consult on how to keep team morale strong.